2015 is set to be a big year – businesses thriving, more technology being launched and fashions changing. But, the biggest trend in 2015 will be the usage of our televisions. Yes, we Brits are known to spend more time watching television than any other country in the world.
If you have seen Virgin Media’s new ad video with the lovely Ed the Sofa Bear you will know exactly what I mean. With companies such as Virgin Media providing us with every single channel available at a cheap price, it is no wonder we can’t remove our eyes from our television screens. Ed is known for sitting on his sofa for hours after hours watching numerous television shows – with zombie and nature programmes being his favourite. In many ways, he reflects the entire nation’s love for our television sets.
Too much television?
Offcom conducted a survey of UK households which showed that on average we spend four hours a day watching television and only one and a half hours on the internet. However, they also found that we were most aware of our internet usage in comparison to the amount of time we spend watching television.
The survey also found that despite the growing trend of social media and tablets, the amount of time we spend watching television has not dropped in the slightest.
This is not surprising – we now have the entire world available to us on our TV screens through the push of just one button. We are able to watch any programme or film we desire and even listen to any music track. In fact, with Virgin Media now partnering with Spotify, we have over 15 million songs available to us through the medium of our television too, which is brilliant when you have playlists on there like I do.
Nevertheless Virgin Media has got their ads just right – so many of us either mimic the routine of Ed the Sofa Bear or Ally the Night Owl; who stays up all night watching series box sets. The thoughts and feelings Ed has on each programme or documentary is communicated throughout the videos – this allows us to see exactly what we are like. In fact watching Ed is a little like watching the popular TV programme, GoggleBox.
TV happy in 2015….I think so!